Peopes across the world visit our country for its unique cultural heritage, diarrhea-infusing spicy food, idyllic locations and Bollywood and uniqueness. To them, everything looks mysterious and unknown; everything looks fascinating and fresh. To make these jetsetters feel at ease, Incredible India created ‘The Hinglish Project‘, a typeface that demystifies the Hindi language.
Tourists visiting India now have an innovative way to familiarize themselves with Hindi language through the hinglish project which is India Incredible initiative. A font design that super imposes roman letter on hindi character, tries to make it easy for tourists to read and interpret the meaning hindi script, though it may not help completely to improve hindi speaking skills..The name of the campaign itself shows the fusion of the two languages. It mixes the characters of English to the corresponding phonetic characters of the Hindi language. This way, a tourist can easily decipher the phonetic sound of a particular Hindi script alphabet, an alphabet that seemed gibberish before. By piecing these alphabets together, he can make sense of the complicated alien language.
The font of ‘The Hinglish Project’ is a marriage of Hindi and English at a level that the characters are overlaid on top of each letter. Using two different colours, a mark of distinction is achieved so the similarities between the two languages are understood. One can download it from the website after doing a test run on the website itself.
here is a video about The Hinglish Project!!
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The font of ‘The Hinglish Project’ is a marriage of Hindi and English at a level that the characters are overlaid on top of each letter. Using two different colours, a mark of distinction is achieved so the similarities between the two languages are understood. One can download it from the website after doing a test run on the website itself.
here is a video about The Hinglish Project!!